Present Yoomoot as 'forums 2.0'

I'm thinking that 'organized discussion' and 'organized collaboration' are too broad and nebulous. We need to get more concrete. Google Wave sold itself as email 2.0, so maybe Yoomoot is forums 2.0. It's true that Yoomoot is more than a forum and that it improves much more than forums (it improves wikis, blogging and Q&A) but it solves forums' problems more clearly than it does other tools', and in order to explain Yoomoot coherently, we have to initially focus on something simple and easily graspable, and explain the bigger picture later.

I would present Yoomoot as forums 2.0 in the following way:

• It's great that people use the web forums for big, complex discussions, like  this fantastic debate about global warming
• Unfortunately, all the ideas and insights in these discussions are more-or-less lost to oblivion because big online discussions are extremely messy and time-consuming to read through.
• By requiring everyone to speak only in Q & A, by emphasising collaborative-editing of existing posts and through various other features, Yoomoot discussions are much more navigable and concise than standard forum discussions.
• At a glance, it may seem similar to Yahoo! Answers or Stack Overflow, but the resemblance is superficial because these sites can't facilitate the big complex discussions which people often have on forums.

This is very similar to the way of presenting Yoomoot in a brief introduction to Yoomoot
but I think it has the following advantages:

• People understand the point of forums, so they will understand the point of Yoomoot
• By giving them something familiar to compare Yoomoot with, they will be able to more clearly see the advantages of Yoomoot, and give them something to judge it by.
• It emphasises Yoomoot's current target user group. Yoomoot.com is for people who appreciate reading and contributing to web forums. For people who don't value that, there is no value in Yoomoot.com at the moment. Therefore 'forums 2.0' avoids creating false expectations.