This is the answer to How can Yoomoot best be explained to newcomers?
Replace the homepage text with something more clearly explaining Yoomoot's value proposition
We should use the homepage text to immediately explain Yoomoot's value proposition to newcomers. We need to be aware that at the moment, people are coming to Yoomoot and thinking "Okay what's this all about? Why should I care?". I don't think the current text answers that.
Most people don't click on "more info" so we need to make better use of the homepage text to get the Yoomoot message across.
Clarifying notes to Rocky in response to a revision request: This answer does answer the qustions, it just answers the question vaguely. This was deliberate. There are many different ways in which the homepage text could be changed. It makes sense to first agree that the homepage text should be changed, then decide separately exactly how it should be changed. People might agree that the homepage text needs replacing, but disagree on my proposal for replacement text. Therefore I have addressed that issue in a separate follow-up question.
Most people don't click on "more info" so we need to make better use of the homepage text to get the Yoomoot message across.
Clarifying notes to Rocky in response to a revision request: This answer does answer the qustions, it just answers the question vaguely. This was deliberate. There are many different ways in which the homepage text could be changed. It makes sense to first agree that the homepage text should be changed, then decide separately exactly how it should be changed. People might agree that the homepage text needs replacing, but disagree on my proposal for replacement text. Therefore I have addressed that issue in a separate follow-up question.