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How does Google hope to benefit from Wave?

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More traffic to googleland from apps integrated with Wave

Wave is designed for third party integration. The Wave integrates withother social media communities, the more traffic it gains from them andis able to introduce to googleland, which is decorated with many shinygoogle ads.

By becoming the platform for all social media

If it takes off like Google wants it to, with third-party developers creating a million apps, Wave could be used for, well, practically anything. Everything that people use Facebook, Flickr, YouTube, MySpace, personal websites and Meetup for, Wave could potentially do, except that everything would work together seamlessly and consistently.

Personally I think it's highly unlikely that Wave will ever get that powerful. I just think it's too hard to get that kind of consistent, seamless integration between different apps, and harder still to get people to detach themselves from established online communities where they've invested huge amounts of time. But I think it's at least a remote possibility, and certainly Google must be dreaming of that.

Advertising revenue

Okay, unimaginative answer here, but Wave will presumably have adverts on it, like gmail does. Wave as email 2.0 means more people switching to the Google way, and spending half their with google ads tempting them from somewhere in their peripheral vision.

By acting as a consulting house for third party application developers

Google anticipates that developers will need Google's expertise to develop powerful applications on their open platforms, whether it's Wave or Android.

This idea comes from http://www.techcrunch.com/2009/05/28/google-wave-drips-with-ambition-can-it-fulfill-googles-grand-web-vision

Data. More of it.

Everyone knows that Google lives by data, and since you can do everything on Wave, that means a whole lot more data for them to absorb, process and turn into cold hard google cash.

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