How would Sir Richard Branson benefit from the Startup Shuttle?

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Brand association with bright spark entrepreneurs

Lots of up and coming entrepreneur types using Virgin mobile broadband and wi-fi on the trains.

Possibly: First right of refusal on equity investment in companies showcased on the Startup Shuttle

The Startup Shuttle campaign are considering offering the Virgin Group first right of refusal on equity investment at seed-stage level for companies showcased on the Startup Shuttle in any Dragons Den-type pitches planned.   

A more interesting experience for train-using Joe/Jane Public, who will be using

Members of the public can board the Startup Shuttle as product testers and end-users.